(707) 868-0902

PathXII
PathXII

(707) 868-0902

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About PathXII

Our Mission

Our Services

Our Services

At PathXII, we believe in creating opportunities that inspire growth, transformation, and meaningful success. Guided by purpose, integrity, and innovation, we specialize in consulting, marketing, and business development within the mental health industry. Our expertise helps organizations navigate challenges, seize opportunities, and achieve sustainable results that make a difference.

Beyond our consulting work, PathXII’s venture arm is dedicated to fostering bold new enterprises across diverse industries. Whether launching innovative startups or supporting established businesses with fresh strategies, we operate with a commitment to delivering lasting impact through clear vision and forward-thinking solutions.

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Our Services

Our Services

Our Services

  • Consulting and Business Development: We help organizations navigate the complexities of the mental health industry, from operational strategy to market expansion, ensuring sustainable growth and success.
  • Marketing Strategies: Our marketing services focus on building visibility and engagement, leveraging innovative approaches to connect with target audiences and achieve measurable results.
  • Revenue Cycle Management: PathXII streamlines billing and payment processes, optimizing financial performance and ensuring compliance with industry standards.
  • Insurance and Patient Advocacy: We work to simplify the complexities of insurance processes while advocating for patients to receive the care they need, improving outcomes for all stakeholders.

Whether you're looking to optimize operations, grow your business, or launch a new venture, PathXII delivers the tools, insights, and strategies to help you thrive.

Let us partner with you to create meaningful success and unlock the full potential of your organization.

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Our Founder

Our Services

Our Founder

PathXII was founded by Iain Crabb, a seasoned executive with over two decades of experience at the intersection of healthcare, technology, and business growth. As the former COO/CFO of Lionrock Recovery, Iain led the company to a remarkable 300% annual growth, secured funding rounds totaling $27 million, and successfully guided the organization through a strategic sale. His expertise includes behavioral health operations, regulatory compliance, financial management, and innovative business development.

With a proven track record of driving organizational success and scaling businesses in highly regulated industries, Iain brings a unique combination of leadership, vision, and creativity to PathXII. His career is defined by a commitment to excellence, a passion for innovation, and a deep understanding of what it takes to build meaningful and sustainable success.

At PathXII, Iain combines his experience with a philosophy rooted in clarity and purpose, creating a company that not only supports businesses but inspires transformation across industries.

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